Whether you’re creating a website for your business or to promote yourself, you want it to stand out. You don’t just want it to be unique, though – you want it to be gorgeous. You want your potential clients or customers to come to your site and be really impressed. So how can you guarantee that your site will stand out in all the best ways? Follow a few simple tips.
Don’t Overdo It on the Pop-Ups
Yes, you want to get people to sign up for your mailing list, and an opt-in pop-up isn’t necessarily a bad idea. A pop-up at the corner of the page that offers live chat assistance can be helpful, as well. However, if you go overboard with the pop-ups, people are going to click away in a hurry. It doesn’t matter how well intentioned you are with them – keep your pop-ups in check and judiciously placed.
Check Your Load Time
We live in an age of instant gratification. If your site takes more than a few seconds to fully load, you’re in trouble. So, instead of going with an overly complicated homepage that takes forever to load, go with something simpler that will load before your viewers can get bored and click away.
Allow Some Room to Breathe
Speaking of putting everything in the world on your homepage, even if it loads quickly, a cramped design is going to be unattractive. If you have users who’ve been on your site for years and have grown accustomed to it, they probably won’t mind a site without much white space (blank space between images, text, links, etc.). However, if you’re trying to attract new customers or clients, you’ll want to give them some figurative room to breathe. Plus, adding sufficient white space makes sites easier to navigate.
Can You Scan It?
Finally, we’re not talking about using a flatbed scanner – we’re talking about the ability to scan through a website without taking the time to read every single word. If your site is “scannable”, you’re going to have a lot more traffic and a lot lower bounce rate.
Not sure how to implement these tips to make your website really stand out from the competition? At Media Branches, we eat, sleep, and breathe web design, and we’d love to help you take your site to the next level. Contact us today to find out more!