Back in the day, search engine optimization (SEO) was all about keywords and location tags. Basically, if you populated your content with enough instances of “[keyword] in [location]”, you were pretty likely to get a decent ranking on Google and other search engines. Times have changed, though, and SEO is a lot trickier than it used to be because search engines are trying to find pages and sites that are more useful to users rather than those that just use certain keywords and location tags at a certain density.

Fortunately, though, it’s still possible to help your website climb search engines’ rankings through legitimate SEO practices. Try these tips and see what they can do for your business.

Include a Variety of Media

First, because viewers are more likely to engage with pages with a mix of text, images, and video, Google prioritizes these over text-only pages. So, whether you’re writing blog posts or creating a homepage, never underestimate the power of images and videos.

Optimize Your Media

Of course, just adding video and images to your site isn’t enough to really help you out with your SEO efforts. If you really want your media to work for you, you’ll want to optimize it. Include image attributes and video titles that are descriptive and include the keywords that your viewers are likely to be searching for. If you’re uploading a video to YouTube, include relevant tags, as well.

Build Back Links

Google has really cracked down on fake back links. If you don’t want to get banned from Google search results, you’ll stay away from them and any services that offer paid back links. Instead, you can reach out to bloggers in your industry and offer to write guest blogs; share blogs and videos across social media platforms; and encourage everyone you know to share and link to your site and/or your blog posts.

Of course, today’s SEO best practices involve more than just content, keywords, and back links. If you want to get a head start on the competition with a website that’s thoroughly optimized, contact us at Media Branches today. We have the expertise and tools to create the best website for your business that’s optimized to create the most traffic and greatly improve your conversion rate. When you hire us, we can help you achieve all of your online goals.